Music Television (Discussion)
Types of expression
Allan contends that one can group music videos according to types of expression—separate from genres based on content. That is, genres such a rock, pop, rap, country and R&B are the most common way of grouping music videos, but cutting across those genres are certain expressive forms. Allan lists four of them:
- Performance - Group 5
- Narrative - Groups 6 & 1
- Nonnarrative - Group 3
- Graphic - Groups 2 & 4
Each group should be prepared to explain the characteristics of their "type of expression" to the class, and choose one video that exemplifies it. (The video must be available online.)
- List four ways that the Replacements' Left of the Dial breaks the conventions of the music video. Be as specific as possible and draw examples from the video.
- List the five principal antecedents of (or influences on) music television and explain the specific aspects they contributed to music TV.
- Hollywood Musicals
- American Bandstand, Soul Train
- The Monkees
- While discussing "The Sound of Video," Allan discusses the mix of music and nonmusical elements in music video.
- Aside from genres and types of expression, what generally characterizes the music presented in music videos?
- How can nonmusical elements be used?
Music video production
Each group will:
- Choose one well-known song.
- Pretend you're video producers.
- Design two videos for that song that use the narrative, nonnarrative and graphic types of expression. Use a different type of expression for each of the two. Do not use the same concept that the real music video used.
- You may divide your group in half to work on these two videos.
Paste pitches into Google doc:
- A two-sentence pitch for your concept.
- An explanation of which "type of expression" it is.
- A link to real music video.
The pitches and real videos
- Group 5
- Group 6
- Group 1
- Group 2
- Group 3
- Group 4
- Butler, Jeremy G. Television: Visual Storytelling and Screen Culture. New York: Routledge, 2018.